Matt is a veteran of the seniors housing industry and has spent the past ten years working in senior living marketing, finance and development. Prior to forming McFarlin Group in early 2008 with Dustin Pridmore, Matt was a Vice President with Greystone Communities, Inc. in Irving, Texas. From 2001 to 2003 Matt was a Regional Marketing Manager responsible for definition of resident programs and marketing and initial leasing to residents for various independent living and CCRC projects across the United States. From 2003 to 2008 Matt led the planning and structuring new senior living projects, coordinated and directed development and construction activities and coordinated pre-opening and fill-up operational activities (including all licensures).Matt has had overall responsibility for senior living start-up projects with project budgets ranging from approximately $15 million to $240 million. Matt has overseen the planning and/or development of over 20 CCRCs in 14 states with total debt exceeding $500 million. Matt holds a Bachelor of Business Administration with a double major in Finance and Real Estate Finance from Southern Methodist University. Matt was named a Ernst & Young 2015 Entrepreneur of the Year finalist. Matt and his wife Sara have three boys who enjoy sports, the outdoors and the occasional visit to The Heritage at Twin Creeks to interact with residents.